Ambition 8: Create environments in the six towns where people choose to live

Our distinctive towns and neighbourhoods are successful centres of community life, leisure and entertainment where people increasingly choose to bring up their families.

The distinctiveness of Sandwell’s six towns is a major strength. These towns already provide a focus for community life and have further potential.

By 2030:

  • our six towns will be more vibrant, focusing on their individual strengths, strong heritage and community;
  • Sandwell’s industrial heritage will have been given new life, creating local pride and jobs;
  • the great work already achieved in parks and green spaces will be kept up, and we will have made the most of our canals to link these aspects of community life; and
  • families will be choosing to move into and stay in Sandwell and be proud of their town.

    • Data associated with ambition 8:

    (Click on the links below for further information)

    Supporting factors associated with ambition 8:

    Neighbourhoods
  • High quality visitor attractions
  • Cultural activities
  • High quality green open space, canals & waterways
  • Development of Sandwell Aquatic centre
  • Enrichment for young people via sports and leisure
  • Leisure, museums & libraries which support children's education
  • Road casualties
  • Quality walking routes